Outside the job description

Some problems won’t leave me alone.

These projects begin with ordinary friction I can’t quite ignore.

They’re where I explore behaviour, culture, systems, AI and new business models—turning observations from everyday life into products and systems tangible enough to test.

Outside the job description

Some problems won’t leave me alone.

Problems I have noticed around me, explored deeply and translated into systems that can be tested.

L’Assiet case study cover showing its adaptive meal-planning loop
01 / Food + mental load

L’Assiet

Culturally aware meal planning built around households, local food and shared routines.

Plan the week. Reduce the mental load. Keep food human.

Explore the system ↓
AI-powered personal styling case study built around real wardrobes
02 / Style + wardrobe

Styling platform

Personal styling, capsule wardrobes, outfit visualisation, wardrobe organisation and culturally relevant recommendations.

Make more of what you already own.

Explore the system ↓
REVIV circular wardrobe case study showing possible next lives for clothing
03 / Circular wardrobe

REVIV

Keep → upcycle → resell → donate → repurpose or recycle → discard responsibly.

What’s its best next life?

Explore the system ↓
Innowear Cashmere case-study cover showing craftsmanship connected to a modern operating system
04 / Manufacturing systems

Innowear

Moving production knowledge out of paper, WhatsApp and people’s heads—so information can travel with the garment.

Less searching. Better decisions.

Explore the system ↓
Product system 01

L’Assiet

Personalised nutrition · behavioural design · AI-assisted planning

A living meal-planning system designed around the person’s health goals, preferences, routines and changing reality—not around perfect compliance.

The starting question
How might healthy eating fit around real life—instead of asking real life to fit around a meal plan?

People rarely need more recipes or nutrition information. The harder problem is turning intention into everyday decisions while accounting for health, culture, portions, preferences, available food and a changing schedule.

The system I designed Feedback from step 05 returns to the profile and plan ↺
01 · Profile

Understand the individual

Build a living picture of goals, health context, preferences, lifestyle and constraints.

02 · Personalise

Translate context into a plan

Turn that information into meals, portions, nutrition targets and realistic weekly structure.

03 · Support

Make decisions easier

Recipes, substitutions, portions and practical guidance live in one system.

04 · Reflect

Capture real-life behaviour

Use lightweight check-ins and progress signals rather than demanding perfect tracking.

05 · Adapt

Feed learning back

Adjust what comes next based on what worked, what didn’t and what changed.

What I built
Product thesis & positioning Personalisation framework Nutrition logic Meal-planning system Recipe framework Behavioural feedback loop AI interaction model Product architecture
Product system 02

Styling intelligence

Human judgment · visual AI · wardrobe systems

I designed and tested the intelligence an eventual styling platform would need—before treating an interface as the product.

The starting question
How might we teach AI to style a real person—not an idealised version of them—using the wardrobe they already own?

The wardrobe is the starting asset. Shopping comes later, and only when a specific addition meaningfully unlocks more of what the person already has.

The product-development path Human expertise becomes testable system intelligence
01 · Frame

Define the real problem

Move beyond outfit generation toward wardrobe potential and style evolution.

02 · Research

Study people and wardrobes

Lifestyle, climate, proportions, occasions, comfort, taste and aspiration.

03 · Codify

Translate styling judgment

Turn expertise into principles, guardrails, methods and AI instructions.

04 · Prototype

Test on real clients

Style resets, capsules, colour direction, wardrobe edits and recommendations.

05 · Learn

Interrogate failures

Body integrity, garment fidelity, relevance, practicality, age and visual consistency.

06 · Systemise

Make quality repeatable

Translate learning into prompts, workflows, training and quality standards.

07 · Productise

Define the platform

Use validated styling intelligence to shape the experience and requirements.

What I built
Styling methodology AI training framework Client research system Visual prototyping system Wardrobe intelligence Onboarding logic Product requirements MVP testing framework
Product system 03

REVIV

Community · circularity · behavioural research

A Mauritius-based circular wardrobe experiment designed to help people declutter, keep, transform, resell, donate and circulate clothing more intentionally.

The starting question
What is the best next life for the clothes already in your wardrobe?

Most solutions begin after someone has chosen to sell, donate or discard. REVIV begins one decision earlier and connects the entire choice around a garment’s next life.

KeepWear · restyle · rediscover → UpcycleTransform · repair · remake → ResellPass desirable pieces on → DonateExtend useful life → RepurposeFind another material use → DiscardResponsibly, as a last step
The experiment I designed Community becomes the research environment
01 · Activate

Community

Build a trusted environment around high-quality pre-loved clothing and better wardrobe decisions.

02 · Observe

Real behaviour

Watch how people declutter, price, list, buy, donate, ask questions and make decisions.

03 · Learn

Evidence

Capture friction, trust signals, language, repeated requests and successful or abandoned transactions.

04 · Interpret

Validated insight

Separate anecdotes from patterns before allowing findings to influence future product thinking.

What I built
Brand & positioning Community model Content & education Listing standards Donation ecosystem Local resource hub Research framework Insight handoff system
Product system 04

Innowear Cashmere

Operations · product systems · digital transformation

A connected operating model for a traditional Mauritius-based knitwear company—preserving craftsmanship while connecting information from customer order to delivery.

The challenge
How do you modernise a 40+ year-old knitwear business without losing the expertise that made it successful?

I mapped the business as it actually operates, extracted the specialist knowledge inside it and identified where software could remove friction without replacing judgment or craftsmanship.

The transformation path Start with reality. Prove the architecture on one garment.
01 · Observe

Map the real business

Private sales, wholesale, sampling, production, inventory and administration.

02 · Follow

Trace real orders

Customer → design → plan → yarn → production → finishing → delivery.

03 · Extract

Capture expert rules

Measurements, grading, yarn consumption, production decisions and costing.

04 · Diagnose

Find the friction

Paper records, repeated calculations, handoffs, stock visibility, pricing and tracking.

05 · Bound

Define technology’s role

Digitise information and repetition; preserve judgment, relationships and quality decisions.

06 · Design

Connect the business

Orders, products, plans, yarn, inventory, production, costing and delivery.

07 · Prove

Start with one garment

A basic V-neck becomes the pilot from specification through actual margin.

Digitise

Information · calculations · tracking · history

Preserve

Craftsmanship · judgment · relationships · exceptions

What I designed
Business process map Digital operating model Product architecture Knowledge-capture framework Inventory system Costing & pricing engine Production tracking Phased MVP roadmap